What is Kim Soo Hyun’s dating controversy?
Kim Soo Hyun's controversy seems to have no end. The actor has been embroiled in a dating controversy surrounding Kim Sae Ron, who was found dead in her apartment on his birthday. The family accuses Kim Soo Hyun of the loss.
What happened to Kim Soo Hyun's brand value amid the dating scandal?
Amid the controversy, Kim Soo Hyun’s brand value has taken a massive hit not just in his homeland but around the world as multiple brands have ended their deal with the Korean actor. This includes the luxurious international brand Prada, which dropped Soo Hyun as an ambassador.
Kim Soo Hyun has been fighting multiple cases against…
According to reports, 26 known brands have ended their contract with Soo Hyun. From March, it has not been an easy year for Soo Hyun; he has been fighting multiple cases against Kim Sae Ron’s family and Garo Sero's chief, Kim Se Ui.
Where did the investigation of the Gangnam Police reach?
In Gangnam Police Station, a total of seven cases have been registered by both parties, including a defamation lawsuit against Sae Ron’s family and Kim Se Ui. Gangnam Police have started the investigation, calling Soo Hyun’s legal advisor for interrogation.
What will happen if Soo Hyun is found guilty?
If Soo Hyun is found guilty of dating Sae Ron as a minor, Korean law has strict punishment regarding the same. Apart from that, his public image and brand value will be heavily damaged, and the actor will have to pay a heavy fine for numerous deals.
Which companies have sued Kim Soo Hyun for damages?
16 frustrated advertisers have also sued Kim Soo Hyun. One of which is the medical skincare brand Classys, demanding 3 billion won in the repair of damage. Another brand, Cuckoo, demands 100 million won, followed by an electric brand, which demands 850 million won in damages. A cosmetic brand has also demanded 510 million won.
Why was Kim Soo Hyun’s Galleria Foret apartment seized?
The total claimed damage from 16 brands has spiked to 7.34 billion won. The actor’s luxurious Galleria Foret apartments were seized after two brands sued him for damages. Reportedly, the actor will have to pay a large amount if the court's decision goes against him.
What will happen if Kim Soo Hyun’s Knock-Off fails to premiere?
Kim Soo Hyun is also a part of a big-budget Disney+ project titled Knock Off, which was set to release in April, but due to the controversy, the premiere was put on hold. The project is shifted to 2026, but if Soo Hyun is found guilty in the case and the project faces any damage following his image, then he will have to pay a heavy sum to the company.